Social Media in Healthcare: A Healthplan Perspective

Business News

While other industries have already designed and implemented social media strategies, most of healthcare remains stubbornly behind the curve. Yet the proliferation of social media sites, coupled with the ongoing migration towards consumer-driven health, have created a climate in which healthplans can no longer sit on the sidelines. As newly empowered healthcare consumers turn to the web for advice and support, health plans must be prepared. Join us, as a panel of experts discusses the role of social media and online communities in healthcare as well as provides current examples of how healthplans are successfully harnessing its power.

Agenda

Social Media and Healthcare: Health economist/consultant Jane Sarasohn-Kahn on the role of social media in healthcare, what healthplans need to know, benefits, barriers to adoption, HIPAA concerns
Humana Innovations Center: Greg Matthews explains how the healthplan is using social media for a variety of functions, including marketing, Medicare/pre-retiree outreach and employee recruiting
The Healthcare Scoop.com: MaryAnn Stump of Blue Cross Blue Shield Minnesota demonstrates how it uses social media to connect with consumers and providers, including some initial legal issues, also future business models in social media

To learn more about this upcoming event, click here.

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